How to improve your website's speed

The speed of your website is crucial for providing a good user experience and improving your ranking on Google. A slow site discourages visitors and can even harm your business. Here are some simple tips to speed up your site.

Switch to HTTP/2 or HTTP/3

HTTP/2 and HTTP/3 are faster and more efficient than the older HTTP/1.1. They allow multiple files to be loaded at the same time, which greatly speeds up browsing. To take advantage of this, make sure your hosting provider supports these versions, like Innov Agence does.

Compress and cache your images

Unoptimized images can significantly slow down a website. By compressing images, you reduce their size without losing quality. Then, set up browser caching so that images already downloaded by a visitor don’t have to be reloaded each time they visit. This helps improve loading speed.

Reduce the styles and scripts used

A website often uses CSS files (for design) and JavaScript files (for interactions). The heavier these files are, the slower the site will be. By eliminating unnecessary styles and scripts, you reduce the file size, which speeds up the website’s display.

Opt for a custom solution

Platforms like Wix or WordPress are easy to use, but they can be slow due to many unoptimized plugins and features. By choosing a custom solution tailored to your specific needs, you gain in speed and efficiency.

Use server-side caching

Caching allows you to store data temporarily, avoiding the need to recalculate it on each visit. Setting up server-side caching ensures your site loads faster, especially during traffic spikes.

Enable Gzip

Gzip is a method of compressing web files (HTML, CSS, JavaScript) before they are sent to the browser. This reduces the amount of data to be transferred, making your site load much faster. Most modern hosting providers, like Innov Agence, offer this feature.

Choose a high-performance hosting provider

A good hosting provider can make all the difference in terms of performance. A provider like Innov Agence optimizes its servers to offer maximum speed, which directly improves your website's loading time.

By following these tips, you can significantly improve your website’s speed and provide a smooth experience for your visitors.